Getting ready for a fashion photoshoot in Cardiff? Somewhere else in South Wales? Somewhere else in the world? Exciting times!
Whether you’re a designer looking to showcase your latest collection or a model ready to step in front of the camera to add to your modelling portfolio, preparation is everything.
My guide below is packed with pro tips to make your shoot run smoothly and ensure you walk away with images that capture your brand or look in the best light. Let’s dive in!
Table of Contents
1. Define Your Vision and Goals
Before booking the studio or picking out outfits, start by defining what you want from the photoshoot.
Ask yourself:
What’s the purpose of these photos? (Website, social media, portfolio?)
What mood or style do you want? (High fashion, urban, editorial?)
Who is your target audience?
Knowing your goals will set the direction for the entire shoot. Be as clear as possible so your photographer can capture exactly what you envision.
2. Choosing the Perfect Location
In South Wales, we’re spoilt for choice when it comes to nearby stunning photoshoot spots. Want something bold and urban? The murals and street art around the cities and towns add character. Looking for a softer, natural vibe? Try one of our many bays, marinas, parks or mountain spots for something that brings a bit of nature to the scene.
If you’re opting for a studio, pick one with the right setup for your theme. Studio lighting can give a lot more control over the look and feel of each shot, but don’t forget that outdoor shoots come with gorgeous natural light – perfect for lifestyle or editorial shoots and my personal preference - I rarely shoot with artificial light or flash set ups.
Read: How to Pose Like a Pro
3. Plan the Outfits and Styling
In fashion photography, the clothes make a huge impact. Here’s how to get your styling on point:
Select Key Pieces: Choose outfits that make a statement and align with your brand. Consider fabrics that look good in photos - think textures like leather, silk, or even knitwear.
Coordinate Colours and Patterns: Avoid outfits that clash too much with each other, especially in group shots. Neutral tones and solid colours generally work well, but a pop of colour can also bring life to the image.
Accessorise Thoughtfully: Accessories add flair but keep them minimal unless they’re a central part of the look.
And don’t forget the details - ironed clothes and lint-free garments can make all the difference in close-up shots!
4. Prepare Hair and Makeup
Professional hair and makeup elevate a photoshoot tenfold. Book artists who are familiar with photography makeup - it’s an art in itself. Makeup for the camera can differ quite a bit from everyday looks; it’s about creating definition and avoiding shine.
Do a Trial Run: This goes for both hair and makeup. Testing the look ahead of time can save you any last-minute surprises.
Touch-up Essentials: Even if a makeup artist is on set, having a small kit with oil blotters, lipstick, and a hairbrush helps keep the look fresh throughout the shoot.
5. Collaborate with Your Photographer
Let’s talk teamwork! The best shoots happen when everyone is on the same page - you, your photographer, stylist, make-up artist - whoever is involved.
Here’s how you can set the stage for a successful partnership:
Share a Mood Board: Pinterest boards or example photos help me understand the look you’re going for. This way, I can plan the lighting, angles, and editing style.
Communicate Poses and Angles You Like: Have specific angles or poses that you feel work best? Let me know! We can work together to capture your vision.
Trust the Process: While planning is essential, don’t worry if a shot doesn’t go exactly as envisioned. Some of the best photos come from unplanned moments or spontaneous poses.
6. Timing is Everything
For outdoor shoots - especially if you're looking to shoot in South Wales - weather is a factor. We all know that Welsh weather has a mind of its own! Try to plan your shoot around the golden hours (just after sunrise or before sunset), when natural lighting is at its best.
If you’re aiming for a specific aesthetic - soft light, dramatic shadows, or vibrant colours - consider the time of day and forecast.
In the studio, time of day matters less, but allow a buffer for setup and wardrobe changes, especially if you have multiple looks.
7. Have a Backup Plan
Preparation means being ready for the unexpected! Especially with an outdoor shoot, rain can be an unwelcome guest. Choose a nearby backup location or a studio in case the weather turns. For indoor sessions, backups could include extra clothing in case of mishaps, or spare makeup essentials.
8. Bring Energy and Enjoy the Process
Photoshoots are hard work, but they’re also a lot of fun! To get the best images, you’ll want to bring energy and confidence on set. Listen to some music, loosen up, and remember that the camera loves confidence.
It’s always a team effort to create images that truly stand out. My role as a photographer is to capture your story and personality through my lens. If you’re relaxed, having a laugh, and enjoying the shoot, that’s what shines through in the photos.
9. Final Review: Check the Images On Set
Whenever possible, review a few images during the shoot. This will help you make any necessary adjustments on the spot. A quick check can ensure you’re happy with the direction and have peace of mind that we’re on the same page.
Wrapping Up: Let’s Create Magic!
Getting ready for a fashion photoshoot takes preparation, creativity, and collaboration. Whether you’re a Cardiff local or coming from elsewhere in South Wales, this city offers a great range of backdrops and settings for fashion photography. With the right planning and energy, you’ll be thrilled with the final images that capture your brand, style, and personality.
Looking to bring your fashion vision to life? Let’s talk details, brainstorm ideas, and make it a shoot to remember!
FAQs About Preparing for a Fashion Photoshoot
How do I decide on the theme or concept for a fashion photoshoot?
Start by considering the purpose of the shoot. Are these images for a portfolio, a marketing campaign, or a personal project? Reflect on the mood you want to convey - romantic, edgy, urban, or natural. Collect references from magazines, Instagram, or Pinterest, and create a mood board. This visual guide will help align your vision with the photographer and creative team, ensuring everyone is on the same page from the start.
What should I wear for a fashion photoshoot?
Choose outfits that align with the theme and purpose of the shoot. For bold, statement-driven looks, opt for dramatic pieces like structured jackets, flowing dresses, or unique fabrics like leather or sequins. For a softer vibe, think earthy tones, pastels, or airy materials. Always bring options - over-prepared is better than underprepared! And don’t forget to iron or steam clothes beforehand to avoid wrinkles that can distract from the overall image.
How far in advance should I prepare for a photoshoot?
Ideally, once you have the date of the shoot booked, you should start planning at least two weeks in advance. This allows time to coordinate with your photographer, select outfits, book hair and makeup artists if required, and scout locations. If props or specific settings are involved, you might need even more time to ensure everything is in place.
Do I need a professional makeup artist for a photoshoot?
This will depend on the shoot - in some cases it may be essential (editorial, commercial campaigns, professional portfolio updates etc.), while for shoots of lesser magnitude it may not (limited budget campaigns, amateur portfolio updates etc.) - Either way, it's always worthwhile booking a professional if possible. Makeup designed for photography is different from everyday makeup - it’s about enhancing features without looking overdone under studio lights or natural light. A professional makeup artist understands how to create this balance and can adjust your look during the shoot as needed. If budget is a concern, discuss this with your photographer - they may have tips or know artists who offer reasonable rates.
Can I do my own hair and makeup for a shoot?
Absolutely, but it requires some preparation. Watch tutorials on photography-specific makeup techniques and practice beforehand. For hair, ensure it complements the outfits and theme - clean, well-styled hair looks professional and polished. Always bring touch-up tools like powder, lipstick, and a hairbrush to keep the look fresh throughout the session.
How do I find a good location for a photoshoot?
Think about the mood and story you want to tell. Urban settings like graffiti walls or industrial backdrops offer a modern edge, while natural settings like parks or beaches provide a softer, timeless feel. In South Wales, for example, we have incredible variety - rugged coastlines, lush greenery, and vibrant cityscapes. If unsure, your photographer might have suggestions based on their experience.
What should I bring to a photoshoot?
Here’s a checklist:
Multiple outfit options (including backups in case of mishaps).
Accessories like jewellery, hats, or scarves.
Comfortable shoes for walking between setups.
A small makeup kit for touch-ups.
Snacks and water to stay energised.
Props or specific items that align with the shoot’s theme.
A positive attitude - your energy makes a difference!
How do I pose naturally during a fashion photoshoot?
Relax and be yourself! Start with simple poses - stand tall, shift your weight slightly, and keep your movements fluid. Use your hands to interact with props or clothing for a dynamic look. If you’re unsure, your photographer will guide you. Practicing in front of a mirror beforehand can also help you identify your best angles.
What should I avoid wearing for a fashion photoshoot?
Avoid clothes with busy patterns, logos, or bright neon colours unless they fit the theme. These can distract from the overall composition. Similarly, steer clear of ill-fitting garments - they can look unflattering in photos. Lastly, avoid shiny materials unless specifically styled, as they can reflect light awkwardly.
How do I ensure my skin looks good for the photoshoot?
Hydration is key! Drink plenty of water in the days leading up to the shoot. The night before, follow a skincare routine: cleanse, exfoliate, and moisturise. Avoid trying new products that could irritate your skin. On the day of the shoot, use a primer under your makeup to create a smooth, even base.
Should I bring props to a fashion photoshoot?
Props can elevate a shoot by adding storytelling elements. Consider items that align with the theme - flowers, handbags, sunglasses, or even everyday objects that create a unique juxtaposition. Discuss ideas with your photographer beforehand to ensure the props enhance rather than overwhelm the images.
What if the weather doesn’t cooperate for an outdoor shoot?
Always have a backup plan! This could mean moving the shoot to a nearby indoor location or rescheduling. If the weather is unpredictable, bring umbrellas, waterproof bags for your gear, and extra towels for drying off if needed. Sometimes, unexpected weather can add a dramatic touch to photos -think moody skies or light rain.
How do I stay confident during a photoshoot?
Confidence comes from preparation. Know your outfits, practice posing, and trust your team. If you feel nervous, take deep breaths and remind yourself that this is your moment. A good photographer will create a comfortable atmosphere and guide you through the process.
How long does a fashion photoshoot usually last?
It depends on the scope of the shoot. A simple session might take 1-2 hours, while a more extensive shoot with multiple outfits and locations could last an entire day. Discuss timing with your photographer in advance so you can plan accordingly.
Can I bring someone with me to the shoot?
Absolutely, as long as they’re supportive and don’t distract from the process. Bringing a friend or family member can help you feel more at ease, but be mindful of the photographer’s workspace. In fact, I often ask accompanying friends if they'd be willing to capture some behind-the-scenes footage on a phone or other camera for me - so if they're happy to do this, then please bring them along!
What’s the best time of day for an outdoor photoshoot?
Golden hour - just after sunrise or before sunset - is ideal. The soft, warm light creates beautiful, flattering tones. Midday sun can be harsh and create unflattering shadows, so avoid shooting during this time unless you’re working in shaded areas.
Should I eat before a photoshoot?
Yes, but opt for light, energy-boosting foods. Avoid anything heavy or salty that might cause bloating. Staying hydrated is equally important - bring water to sip during breaks.
How do I handle wardrobe malfunctions during a shoot?
Stay calm and prepared. Pack safety pins, double-sided tape, and a sewing kit for quick fixes. A backup outfit can also save the day if something goes wrong.
How involved should I be in the creative process?
As involved as you'd like to be! Share your vision, mood board, and preferences with myself or any accompanying team. Collaboration leads to the best results, but also trust your photographer - they bring expertise to the table and might suggest ideas you hadn’t considered.
What happens after the photoshoot?
Your photographer will edit and deliver the final images according to your agreement. Discuss timelines beforehand to set expectations. Once you receive the photos, share them with your audience or include them in your portfolio. Don’t forget to credit any team involved - it’s a great way to show appreciation and build connections.
